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February 25, 2015

The Story Behind the Story

There’s a story behind this success story—and for those in the real estate market, it’s the more interesting one.Photo

Here’s the upfront success story: Eric Szerlag and Anthony Vitale of the Thomas A. Duke Company put a multi-family apartment building at 3314 Greenfield in Royal Oak under contract with an all-cash buyer just seven days after listing the property. Pushed by all the market activity that Eric and Anthony generated, the buyer closed this January, paying within 3% of the asking price.

Here’s the even more compelling back story: The final buyer was just one of more than 100 who expressed serious interest in the Royal Oak building. All of them were drawn to the property through a smart and attractive package of marketing materials, including a detailed investment analysis, that Eric and Anthony put together. They sent that package to the hundreds of potential purchasers they know are looking for just this kind of multi-family complex. Thanks to their marketing efforts, in a single week the property was searched on LoopNet, the most popular commercial real estate listing website, more often than any other property in Metro Detroit. In that one week, the listing page had more than 2,000 individual views. Yes, 2,000.

Thanks to this huge wave of activity, Eric and Anthony were able to hand select, from among several strong contenders, the buyer best able to meet the seller’s terms.

This isn’t a one-of-a-kind success for these two brokers. They’ve outperformed the market on every apartment building they sold this past year. They have collected information on the needs of every potential purchaser who inquired about this, or other multi-family opportunities the company has marketed. To learn more about their approach, or simply to explore with them what your building is worth, call the Thomas A. Duke Company’s Eric Szerlag or Anthony Vitale at 248-476-3700.

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