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August 19, 2019

If It’s Not Effective, It’s Not Marketing

Cold calls, emails, direct mail, social media messages—marketing is central to commercial real estate success, and never have there been more marketing platforms. But what good is marketing if it doesn’t reach the right audience? Marketing is just noise unless it’s efficient and strategic. Case in point:

The owner of a 3,416-square-foot retail building selected Blake Macek and John Porth to sell his property. The building is in Pinckney—not a high-volume trade area. Marketing it well required insider knowledge of the area. With their long experience in the Livingston County marketplace, Blake and John were the insiders who could craft a compelling sales message.

Their message ready, the brokers used the Duke Company’s proprietary database to find the right audience for that message: all owners of similarly sized buildings, anyone wanting to purchase a retail building, and tenants occupying retail space in southwestern Livingston County. The compelling message went out to a carefully targeted audience.

A local business owner looking to expand responded. He agreed to pay $365,000—more than $100 per square foot in a market that usually commands $50 per square foot. The seller was ecstatic at the sale price, and the purchaser was pleased to have a great location for expansion.

Local expertise combined with state-of-the-art technology means our marketing is strategically targeted to get the highest rates of response. Our results, like the Pinckney sale, prove that it works.

Anyone can blast a blizzard of emails. If you’d like to see the results that come when marketing is truly strategic and efficient, call Blake and John at the Thomas Duke Company today for a free consultation.

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